Web Search Engine Optimization (SEO) PBL Project

Contributed By

California Educators Together

Originally developed by

De Ivett (View Original)

Subjects

Information Technology

License

CC BY-SA

Standards

California Common Core State Standards - English Language Arts

W.11-12.7 Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.

Career Technical Education Framework for California Public Schools

ICT.PS.C.C7.3 Attract Web-site visitors through search engine optimization using various strategies like keywords and meta-tags.
ICT.PS.C.C7.6 Optimize fast delivery and retrieval of online content such as Web pages.

Web Search Engine Optimization (SEO) PBL Project

This assignment is designed to strategically plan for website performance during the design phase of a website project. The purpose of this project is to teach students to think tactically as they create smarter designs that perform well in search engines after launch. Google algorithms are constantly changing. SEO strategies are constantly evolving to meet these changes head-on. This project will provide some tools to stay on top of the SEO game. Students will learn to plan and make recommendations for the Search Engine Optimization (SEO) process during the design phase of web development. This project is brought to you by DE IVETT (CTE) with support from the CTE Online curriculum leadership team and detailed coordination provided by the Course Team Lead SUSAN MORRIS.