This collection of resources invites students to examine how societies have been convinced to take action regarding air pollution over time, and to craft their own persuasive message regarding pollution. Students will identify several different means of compelling individuals and groups to change their behavior in order to benefit the environment. They will then evaluate the effectiveness of those strategies. Finally, they will create their own message convincing others to take steps towards improving the environment.

Tags: smoke control, smog, pollution, environmentalism, earth day, advertising, persuasive writing, ad campaign