Persuasive Techniques in 1950s Advertising

Smithsonian Center for Learning and Digital Access - Resource Provider
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Smithsonian Center for Learning and Digital Access - Resource Provider
Resource Type
Instructional Resource
Grade Levels
Grade 4 Grade 5 Grade 6 Grade 7 Grade 8 Grade 9
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Persuasive Techniques in 1950s Advertising

This is a student activity about rhetorical strategies for persuasion using both text and images. The images in this collection are different advertisements published in the United States during the 1950s. As you look through them, think about these three questions:

-What is being advertised?

-How is the advertisement attempting to persuade you to buy the product? Use concrete details from the text and the images.

-Do you think the advertisement is effective? Why or why not?
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Author
Alexander Graves
Publisher
Smithsonian Learning Lab

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