What Colour Is Most Attractive?

Resource Type
Instructional Resource
Subjects
Science
Audience
Classroom Teacher / Educator
Related Resources

What Colour Is Most Attractive?

Scientific research has shown that heterosexual males and females find members of the opposite sex more attractive when they wear the colour red. This is a subconscious preference that seems to have some evolutionary basis. We attempted to replicate these findings in Sydney but our methods were much less controlled and the results achieved were not statistically significant.

Author
Dr. Derek Muller
Publisher
Veritasium

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